Franchising is a turn key solution for starting a new business. It allows new business owners to benefit from the business expertise (marketing plans, management guidance, financing assistance, site location, training, etc.) of a successful business who is looking to expand. The franchiser owns the right to the name or trademark and sells that right to a franchisee. Franchisers often provide a full range of services, including site selection, training, product supply, marketing plans, and even assistance in obtaining financing.